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Your personal brand is easier than ever to communicate to the people in your industry. And if you’re serious about the work you do, then LinkedIn is your space. LinkedIn is a powerful professional networking platform that can be used to build your personal brand. From telling people about what you’re doing to meeting others who either (a) do what you do or (b) need what you do, it’s a great place to create and connect your tribe. Here are some tips on how to build your personal brand on LinkedIn:

Create a professional profile

Your LinkedIn profile is often where potential employers, clients, or business partners go to do their due diligence - making sure you have the experience and qualifications to help them - so it's important to make a good impression. Your profile should be well-written, up-to-date, and should clearly communicate your skills, experience, and personal brand. It’s a living document of your career exploits. Make sure you add any certifications or licenses that support your career and brand.

Build a strong network

Who you know can bring a big boost to your success. LinkedIn facilitates meeting those whose work and mission align with yours. It’s an effective tool you can use to “break the ice” with people who are hard to reach due to their inaccessibility or because they are thousands of miles away. Use it to build a strong network to bolster your personal brand; connect with people in your industry, engage with content, participate in discussions, and build your reputation as a thought leader in your industry.

Share valuable content

Sharing what you know with your industry can be a big pull to your brand. Valuable content, such as blog posts, articles, and videos, can help to establish you as a thought leader and can also help to attract potential employers, clients, or business partners. Be sure to share content that is relevant, timely, and that aligns with your personal brand.

Participate in groups

LinkedIn is home to some of the most active groups on the internet. Participating in LinkedIn groups is a great way to connect with other professionals in your industry on a one-to-one level. Find relevant groups to join, participate in discussions, and share your expertise. Always be positive, informative, and when possible - collaborative when jumping in a discussion. We find this to be one of the best ways to build your personal brand.

Use keywords

LinkedIn is like a search engine that focuses on professionals. It allows you to use keywords in your profile and content, which can help to increase your visibility when people search for professionals in your industry. Use relevant keywords in your profile, job titles, and content to increase your chances of showing up in search results. 

LinkedIn is a powerful platform for building your personal brand, your career, and your thought leadership. It will take time and effort, but it is a valuable investment in your professional development. By creating a professional profile, building a strong network, sharing valuable content, participating in groups, and using keywords, you can establish yourself as a thought leader in your industry and attract potential employers, clients, and business partners.


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